In today’s technological landscape, the ability to commercialize technology solutions is paramount for organizations seeking to achieve growth. The process involves various phases, including ideation, conceptualization, feasibility studies, proof of concept, intellectual property protection, product development and testing, market analysis, and strategy for launching to the market. This course is designed to provide participants with the essential knowledge and understanding required to collaborate effectively with technical teams, make evaluations, and drive successful technology commercialization initiatives.
Program Objective:
Throughout the course, participants will gain valuable insights into the entire commercialization journey, covering the leverage of technology tools, systems, and platforms to facilitate each phase of the process, even without extensive technical expertise.
The Participant will be able to do after the workshop:
- Collaborate effectively with technical teams in technology commercialization initiatives
- Apply technology tools, systems, and platforms to support the commercialization process
- Adapt to emerging trends and advancements in technology commercialization practices
- Recognize the importance of user feedback and iterate solutions based on results
- Drive successful market launches of technology solutions
Learning Methodologies:
A variety of methodologies will be used and blended in the sessions to maximize engagement and enhance the learning experience.
- Icebreakers and Energizers
- Interactive Lectures
- Exercises
- Experience Sharing
- Team Presentation
- Peer-to-Peer Learning
- Visual Aids and Multimedia
Learning Reinforcement:
A pre-workshop survey will be carried out to solicit input from a sample of participants for the design and development of relevant learning content. Depending on the needs, pre-reading materials may be sent before the workshop.
The Speaker:Â
The speaker, Mr. Lam is the founder of an enterprise that boasts a diverse portfolio of companies and associations spanning various industries, including IT, digital marketing, sports training, F&B, farming, and safety. With a wealth of experience in launching startups within these sectors, he possesses a profound understanding of business innovation and development. This expertise empowers him to infuse fresh perspectives into business concepts, harness his proficiency in emerging technologies, and tailor bespoke solutions that precisely cater to the unique requirements of each new venture.
He kickstarted his career in software engineering at a premier systems integration company in Hong Kong, where he acquired invaluable technical skills.  Subsequently, he ventured into establishing startups across Hong Kong and Malaysia. This hands-on experience has sharpened his ability to drive innovation, tackle intricate challenges, and deliver transformative solutions that bring about significant change. Equipped with a master’s degree in technology management, an MBA, and currently pursuing a DBA, the speaker possesses a solid foundation in both technology and business practices.
Course Features
- Lecture 0
- Quiz 0
- Duration Lifetime access
- Skill level Intermediate
- Students 0
- Assessments Yes
- 8 Sections
- 0 Lessons
- Lifetime
- Ideation and Conceptualization As an initial phase, participants explore techniques for generating innovative ideas and developing concepts. The focus is on identifying problems or opportunities that their technology can address, e.g. IoT and cloud computing.0
- Feasibility Assessment Participants learn to conduct a comprehensive feasibility analysis, considering technical, market, and financial factors. The aim is to evaluate the practicality and viability of their technology concept, using financial modeling software as an example.0
- Proof of Concept Guidance is provided to develop a proof-of-concept prototype or model to validate the technical feasibility of their technology. Technological tools like rapid prototyping tools and 3D printing for iterative testing and refinement.0
- Intellectual Property Participants are educated on intellectual property protection options and strategies, including patents, copyrights, trademarks, and trade secrets. Patent search and IP management systems are covered to aid in the process.0
- Product Development This phase covers design, engineering, and manufacturing considerations in terms of scalability, cost-effectiveness, and user-friendliness. Participants will be taught the concepts and applications of PLM and CAD software to aid and accelerate the process.0
- Testing and Validation Participants learn rigorous testing and validation to meet quality standards and regulatory requirements. Feedback gathering and iteration are emphasized with utilization of test automation frameworks, quality assurance tools, and compliance software.0
- Market Analysis and Strategy Guidance is given for market research, identifying customers, competitors, and trends. Participants develop effective marketing strategies, including positioning, pricing, distribution, and promotion. All these can be aided by the application of CRM, digital marketing tools, big data analytics tools, and social media management platforms.0
- Commercialization and Launch Insights are shared on production finalization, distribution networks, and certifications for successful market launch. Technologies and tools like ERP systems, e-commerce platforms, supply chain management software, and sales automation software support this phase.0
