The emergence of ChatGPT has brought about a revolutionary transformation in various aspects of business operations. It not only saves manpower but also ensures uninterrupted support for businesses. By engaging with customers, ChatGPT generates valuable data that can be analyzed to gain profound insights into their preferences, pain points, and behavior. This data serves as a solid foundation for shaping effective business strategies, designing impactful marketing campaigns, and facilitating product development. Moreover, ChatGPT’s ability to generate diverse content, including blog posts, product descriptions, and social media updates, reduces the dependence on external professionals for such services. These advantages hold immense significance, particularly for the businesses facing fierce competition.
Program Objective:
The objective of this workshop is to equip participants with the skills and knowledge necessary to effectively utilize ChatGPT in addressing business challenges, enhancing productivity, reducing costs, fostering creativity, and optimizing learning resources for employees.
The Participant will be able to do after the workshop:
- Understand the capabilities and functionalities of ChatGPT for SME businesses.
- Implement ChatGPT to automate customer support processes and reduce manpower costs.
- Utilize ChatGPT to generate high-quality content, such as blog posts, product descriptions, and social media updates, saving time and resources.
- Analyze and interpret customer data generated through ChatGPT interactions to gain business insights.
- Integrate ChatGPT into sales and lead generation processes and boost operational efficiency.
Learning Methodologies:
A variety of methodologies will be used and blended in the sessions to maximize engagement and enhance the learning experience.
- Icebreakers and Energizers
- Interactive Lectures
- Exercises
- Experience Sharing
- Team Presentation
- Peer-to-Peer Learning
- Visual Aids and Multimedia
Learning Reinforcement:
A pre-workshop survey will be carried out to solicit input from a sample of participants for the design and development of relevant learning content. Depending on the needs, pre-reading materials may be sent before the workshop.
The Speaker:Â
The speaker, Mr. Leung is a highly experienced marketer, brand advisor, technology trainer, and investment agency professional with a strong focus on companies listing in Hong Kong. Throughout his career, he has held senior positions such as the former VP the HK Young Entrepreneur Association and committee member of various organizations including the Pan-Pearl River Delta Chinese Business Chamber of Commerce, Greater Bay Area Human Resources Association, MCAHK, HKINED Association, and CNEC.  These roles have allowed him to develop a wide range of business and technology skills, making him highly proficient in offering training services and solutions, including the New Industrialization and Technology Training Programme (NITTP).
Over the past decade, the speaker has successfully conducted over 200+ workshops and programs in Hong Kong, Mainland China, and Macau. He has been invited to deliver professional training at esteemed institutions and companies such as CUHK, PolyU, Education University, Hong Kong Academy for Performing Arts, Macao Management Association, HKMA, ERB, Digital Institute of HK, Universal Advertising Co., CSL, AIA, Ricacorp Properties, Centaline Property Agency, Nu Skin Enterprises, Pacific Coffee, China Resources Enterprise, China Life (Overseas), ACU, Huobi, LexisNexis, and Country Garden Properties, among others.
The speaker holds a Bachelor of Social Science (Hons) in Social Work and a Master of Corporate Governance. He has also earned certifications from prestigious organizations such as HKCGI, China Commercial Occupational Skill Testing and Instruction Center, Chinese Academy of Governance, Institute of Leadership & Management, and City & Guilds of London Institute.
Course Features
- Lecture 0
- Quiz 0
- Duration Lifetime access
- Skill level Intermediate
- Students 0
- Assessments Yes
- 6 Sections
- 0 Lessons
- Lifetime
- Introduction to ChatGPTThis unit will cover: Understanding the basics and capabilities of ChatGPT, Chatbots for customer service, Personalized marketing, Automated sales interactions, Data analysis and insights0
- ChatGPT for Customer ServicesThis unit will cover: Utilizing ChatGPT for customer support and interactions, Benefits of ChatGPT in improving customer experience, Practices for implementing ChatGPT in customer service, Choosing appropriate ChatGPT use cases, Designing chatbot conversations to meet customer needs0
- ChatGPT for MarketingThis unit will cover: How ChatGPT enhances marketing effectiveness, Personalized marketing, Chatbots for lead generation and qualification, Utilize ChatGPT for better customer engagement and loyalty building, Successful examples of ChatGPT marketing campaigns0
- ChatGPT for SalesThis unit will cover: Automating sales processes with ChatGPT, Chatbots for customer interactions and retention, Best practices for ChatGPT-powered sales interactions, Designing chatbot conversations to meet customer needs, Training and testing chatbots for optimal performance0
- ChatGPT for Data AnalyticsThis unit will cover: Benefits of ChatGPT-powered data analysis, Utilizing ChatGPT for data analysis and insights, How to use ChatGPT to make data-driven decisions for businesses, Successful examples of ChatGPT data analytics projects, Data analysis and result evaluation0
- ChatGPT for Business OperationsThis unit will cover: Identify processes or operations for ChatGPT applications, The principles and ethics of applying ChatGPT for effective business operations, Case studies of successful ChatGPT implementation in various industries, Tools and practices of integrating ChatGPT with the existing dataset, Group Project to improve process efficiency, reduces errors, and optimize costs0





