In a society that is highly interconnected, organizations face a wide range of challenges that can have a significant impact on their reputation, relationships with stakeholders, and overall success. As such, it is crucial for professionals to possess the knowledge and expertise required to navigate these challenges effectively. This training program has been specifically designed to equip participants with the necessary tools and practical experience to excel in issue and crisis management with an ultimate aim is to enable them to integrate their business strategy into the community while maintaining strong corporate relationships.
The Participant will be able to do after the workshop:
- Demonstrate an awareness of the importance of community engagement and corporate reputation in addressing issues.
- Showcase an enhanced ability to assess the impact on community well-being and corporate image.
- Apply essential skills in handling media inquiries and interviews, displaying confidence and poise.
- Align key messages with the values and objectives of community services and corporate affairs.
- Demonstrate empathy and effective communication skills in engaging stakeholders and fostering positive relationships.
Learning Methodologies:
A variety of methodologies will be used and blended in the sessions to maximize engagement and enhance the learning experience.
- Interactive Lectures
- Case Studies
- Experience Sharing
- Brainstorming
- Peer-to-Peer Learning
- Reflection and Feedback
Learning Reinforcement:
A pre-workshop survey will be carried out to solicit input from a sample of participants for the design and development of relevant learning content. Depending on the needs, pre-reading materials may be sent before the workshop.
The participant has the option to join in a 45-minute group coaching session one month after the workshop. This session serves to reinforce the learning, address on-the-job challenges, and facilitate in-depth dialogue, thereby ensuring the effective acquisition of the lessons learned.
The Speaker:Â
The speaker, Mr. Fan is a highly regarded professional with extensive expertise in community relations, issue management and media handling, placing emphasis on risk management and crisis response. With a remarkable background holding Director positions in corporate affairs, he possesses a wealth of knowledge and profound insights into effectively managing public affairs issues from various angles, such as legal implications, engineering complexities, regulatory compliance, social impact, community relations, and media management.
Prior to assuming the role of Director, he held several high-level positions where he effectively led professional teams in successfully tackling complex projects aimed at ensuring the safety and convenience of the Hong Kong community.  Notably, he spearheaded efforts to address significant issues such as several amenity damages in the city. These incidents attracted considerable public scrutiny and criticism from residents, political parties, governing bodies, and stakeholders alike.  Nonetheless, these experiences proved invaluable, equipping him with hands-on expertise in handling emergencies and crises, and enabling him to skillfully manage and address local sentiments and concerns both during and after such incidents. His adeptness in navigating these challenges and providing appropriate responses became the foundation of his success.
The speaker received tertiary education in Hong Kong, holding a Master of Business Administration (MBA) degree, as well as bachelor’s degrees in engineering. He also holds the esteemed title of Fellow of the Hong Kong Institution of Engineers. Additionally, he is an accredited HKMAAC General Mediator and a Registered Professional Engineer.
Course Features
- Lecture 0
- Quiz 0
- Duration Lifetime access
- Skill level All levels
- Students 0
- Assessments Yes
- 5 Sections
- 0 Lessons
- Lifetime
- Introduction to Issue ManagementRecognizing and categorizing various types of issues, Conducting stakeholder analysis and mapping for effective management, Integrating community services and corporate affairs into issue management0
- Issue Identification and AnalysisEvaluating the potential impact and risks associated with different issues, Prioritizing issues based on their significance and urgency, Conduct a risk assessment exercise that incorporates community services as key factors.0
- Media Landscape and RelationsUnderstanding the role of media in issue management and community services, Navigating the media landscape effectively, Integrating corporate affairs messaging in media interactions0
- Media Skills and Interview TechniquesDeveloping techniques for delivering key messages in a clear and concise manner, Handling difficult or challenging questions from the media and stakeholders, Practice simulated media interviews with scenarios that involve corporate affairs messaging.0
- Stakeholder Engagement and CommunicationStrategies for engaging stakeholders effectively during issue management, Addressing stakeholder concerns and managing their expectations, Develop a stakeholder communication plan that integrates the knowledge earned during the lesson0





